Beauty Lovers Are Leaning On AI for Body Care Advice

Artificial intelligence (AI) is moving from a beauty research tool to a decision-making tool.

According to new research from Haut.AI, nearly one in three US women surveyed said they have already used AI for skincare or body care advice and another one-third are interested in trying it.

The survey of 1,238 US women finds that consumers are increasingly open to using AI not simply to answer beauty questions, but to recommend products, build personalized routines and identify skin concerns, signaling a shift in how consumers navigate an increasingly complex beauty market.

Navigating Decision Fatigue

In the Haut.AI report, “Consumer Trends Report: The Bodycare Personalization Gap,” consumers are receptive to AI when it helps them make concrete beauty decisions. In a multi-select question asking what they would trust AI to help them with for bodycare, respondents could choose more than one option. Their selections included: product recommendations (50%); personalized routines (34%); Identifying skin concerns from a photo (34%); Ingredient education (28%); and progress tracking (22%); overall, 74% said AI could or might make their skincare or bodycare routines easier or more effective.

Moreover, women are using AI to receive product recommendations, interpret ingredients, compare products, assess visible skin concerns and build routines tailored to their needs, per analysts. This shift comes as consumers report difficulty deciding what to buy, maintaining increasingly complex routines and determining whether products are delivering results.

In a multi-select question about the challenges of maintaining a body care routine, respondents could select more than one answer. Among women surveyed: 34% said they do not know which bodycare products to use for their concerns; 45% said that cost makes maintaining a bodycare routine difficult; 36% said routines with too many steps are difficult to maintain; and 32% said they had abandoned or struggled with routines because they were not seeing results.

The findings suggest that for many consumers, the problem is no longer discovering products; it is knowing which deserve their time and money, according to the company.AI is increasingly emerging as a tool to help simplify those decisions. Seventy-four percent said AI could make their skincare or bodycare routine easier or more effective and 32% already use AI for skincare or body care advice.

A Need for Better Guidance

The survey identified a clear gap between the body-skin concerns women experience during the summer and their confidence in knowing how to address them. Hyperpigmentation ranked as the hardest summer skin concern to treat, cited by 23% of respondents, followed by dryness at 22%.
Yet dryness and uneven texture were the most commonly reported active summer body-skin concerns, each cited by 19% of respondents, while hyperpigmentation was cited by 17%. The difference between how often a concern is experienced and how difficult it is perceived to treat suggests an opportunity for better guidance in choosing appropriate products and routines. Respondents also reported summer concerns such as body acne and ingrown hairs, as well as conditions including keratosis pilaris and eczema.

Related

Check out Olay’s usage of skin analysis during its recent Skinsurance activation in NYC here.